EA has the same temperament as Microsoft. Their ethic is the same. Keep as much control over their product as possible and milk as many of their top IP's as possible.
@Bold And who wouldn't want to milk their top IPs ? Everybody in the industry is doing it ... If Sony had an IP that came close to call of duty they would milk the shit out of it and the same goes for Nintendo. Activision is obviously doing it. EA has sports games to milk. Ubisoft is doing this with assassin's creed. Konami is squeezing the shit out of metal gear. Capcom is taking the life out of street fighter. Square Enix is trying to dry the shit out of Final Fantasy. Sega ain't even giving that pitiful hedgehog a break. Tecmo Koei keeps pushing out more dynasty warriors.
Almost everybody is doing it STAGE, now tell us something we don't know ...