Maybe Iwata wants to retire so he's tanking the stock in order to load up on it? Then the next guy hopefully fixes the mess and boosts the stock up again.
This is why CEOs shouldn't be given stock options or allowed to own stock in the company they work for.
"For society as a whole the squandering of capital invested
in a definite project means only the loss of a small part of its total funds; for
the owner it means much more, for the most part the loss of his total fortune.
But if a manager is given a completely free hand, things are different. He
speculates in risking other people’s money. He sees the prospects of an
uncertain enterprise from another angle than that of the man who is answerable
for the losses. It is precisely when he is rewarded by a share of the profits
that he becomes foolhardy because he does not share in the losses too." - http://mises.org/books/humanaction.pdf
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