FilaBrasileiro on 20 March 2008
| Ail said: I would highly doubt the fact that retailers makes almost no money of games. One example : During the month of January Best Buy had many sales where they dropped the price of a specific game by 20$ for a week before raising it back to the usual price the following weeks. One week it was Assassin Creed ( which had just come out and wasn't discounted by Ubisoft), another Ninja Gaiden Sigma, I saw CoD4 off 20$ at Amazon for a week too. So all of those games were at 39.99$ for a week. And I would highly doubt best Buy would sell any game at a loss even during a week sales event so you have to assume they make at least 20$ of profit on full priced 60$ PS3 games ( same for Xbox360 I will assume). And actually I would even expect them to make a little more than that because it would make no sense to sell games like Assassin Creed that were flying off the shelves at the time without making any profit at all... So if I had to guess I would say they make 25$ or so per game. Gamestop makes more because they will typically buy your game at 20$ and resell them at 55$. So they make like 35$ per used game and they don't even have to store those games in big warehouses and get them shipped to the store, reducing even more their costs, translating in the end to close to double profit on used games compared to new games... |
BB makes more because they are their own distributor. I had a electronic store when the 360 just came out, I remember paying the distributor anywhere between 48 and 52 bucks for 60 dollars games. My profit was generally lower for lower priced games, I paid 18 to almost 19 bucks for 20 dollars games. Of course if you have your own distributor you'll get more profit per game.
