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A_C_E said:

I bought an Xbox One and a PS4. I spent $650 on the Xbox One and $540 on the PS4. According to your logic I, as a consumer, value them both the same since I bought one of each. Or you could say that since I spent $110 more on Xbox One I automatically 'value' the Xbox One more, right? Wrong! I'd take the PS4 over Xbox One. Both got a sale from me and the one I spent less on is the one I value more. Totally goes against your logic of "because it got a sale it is more valuable than the next gadget".

I buy more American chocolate bars than I do belgium chocolate so I guess I automatically value American chocolate bars...even though I don't. I'm sorry I don't get your logic.

Except it is a collection of consumers that determine the value of the said product, not just one person. 

Price has nothing to do with value.