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dandd said:
I've talked to quite a few people, especially casuals, have a confused ideas about the WiiU.
Most seemed to think it was a peripheral for the Wii and had no idea what it could do. I've had to explain over and over that the WiiU was a brand new system.

I think Wii2 would have been a better name at least it conveys a new generation of the console. As time goes on the misconceptions are starting fade, but it is never good for people to not know excatly what you are selling.

A few ansswers:

1 - not just the name, but the whole concept is confusing, and that's a problem.

With the wii, you see a guy making movement in front of a TV, everything is clear, movement replace buttons, even your grand mother can play it. And people want to buy it. What ever would be unclear, they'd ask to the store some information when coming to buy it.

For the Wii U, what is exacty the concept ? You could have a central board game, extended functionalities, or nothing, case by case depending of the game, is very big controller OK, can you still use your wiimote, is it just an add on as the console seems the same...  That's the question people would have if they had any interest in the overall concept. They don't, and it doesn't have any connection with the console name.

2 - then you explain the concept if any, and people just not run to the store buying it, right ? Because even if it was an add-on as some thought it was... the add-on just didn't make them search on the internet, ask friends, go to the store to buy it or for information. If the add-on is not appealing, why would a console bundling it appeal ?

3 - if the problem was just a bout U versus 2 (I still agree Wii 2 would have been better, but marginally), only saying "The new console by Nintendo" would be enough. It's not.

4 - I don't know for other places, but in Japan they market games like donkey kong like a wii game, you see just a wiimote, not the console or wii pad. Clearly the try to connect back to their past success, even if it could add confusion. And again it's not because of the name.