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“We are able to offer people a new Assassin’s Creed every year because they want Assassin’s Creed every year. As long as this is true we would be very stupid to not satisfy this need, but it puts a lot of pressure on us to create something that will never disappoint.

It needs to keep the series core values and we need to really make sure that we have a good, high level understanding of what it is to be an Assassin. We have to make sure we always deliver a better feel and overall experience every time while still bringing something that they haven’t seen before that’s consistent with being an Assassin in the world we’ve created.”