Is Sony Taking Advantage of Canada Because of Their Lead?

[Lusche]

JazzB1987 said:

Since when is console pricing about currency conversion rates?

If that would be the case a $400 dollar PS4 would not cost 400€ in europe  but 291€  and even if you add 20% on top of the US price (VAT which you dont even have to pay in every US state)  It would be $400 in the US vs $480 in europe....and $480 = 349€ not 400€

$549 is what europeans have to pay for a PS4 (its even more expensive than the X1 costs in the US rofl)

FYI: The X1 price of 500€ would translate to $686.

Its just Sony going "you want to have fair prices because $ =/= € ? keep dreaming fools!" and then  "Please understand that we have to change the canadian price because the canadian dollar lost value."

  its arbitrary pricing and pro-company behavior instead of pro-consumer. They apply double standards. if the canadian dollar would increase in value again we will see a very delayed "price correction"  in favor of Sony OR no price correction at all   I will guarantee that!

they are doing it to recoup the loses they make for each console sold in the us ...

well losing $50-$100 each console sold in the us well no problem, just make a $50-$100 profit for each console sold in the eu ...
make the consumers we care happy and our wallets fat ... no real loss made.

edit:
and also europeans don't care if they have to pay $100 more for a product, they will still buy it.