Although Sony is strong in Japan it's still the 360 that got all the amazing shoot 'em ups. That's all I want so the exclusives (not first party...) on the 360 are better for me. Who cares about "quality"? Especially when it's based on hype/ads/mass success/"critics". You can't say Hollywood is the greatest quality in movies but it's the most successful because it does what the masses want.