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Every launch I hear the same thing, "they're withholding stock to create hype," and it always gives me a headache.

We aren't talking about retailers withholding stock to draw for their own events, that's unrelated. A manufacturer might schedule shipments to coincide with a big event but they're not going to create artificial shortages. In real business, that would be a silly move. You don't pass on a sale now in order to MAYBE get a sale later. Sony knows full well that PS4 shortages have resulted in Xbox Ones being sold. Believe it or not, that isn't something they want to happen.

A sale right now >>>> "sold out" hype. The first is dollars in your bank account, which is the primary goal of any business. Especially at launch, you want to build your install base as quickly as possible, as that directly influences friends and relatives.