What would happen if PlayStation branched off from Sony?

[DanneSandin]

kowenicki said:
If it was stand alone then it would struggle. It simply doesn't make enough consistent profit. Playstation relies heavily on the cross subsidy, expertise, research capability and manufacturing facilities that Sony can provide.

If it was taken up by a 3rd party then it would depend on the 3rd parties intentions. Samsung for instance could bank roll it even better than Sony can so I don't think you'd see any difference. But any new owner wouldn't be as emotionally attached to the Playstation brand and would likely want it to be much more efficient.

But how likely is it that it would be a stand alone company? But I do agree that it would struggle, and it would probably have to adapt a new business model; something probably more aching to Nintendo than MS with cheaper, more profitable hardware with less power...

But would Samsung be interested in entering the gaming market? But I guess you're right about the new owners wanting to see more efficiency, but how would that manifest itself?