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Jizz_Beard_thePirate said:
Its probably cause Facebook added the mandatory "game invites" and "pokes" in all Oculus Rift compatible games

Oh, cats.  You just made me realize, in all honesty, that Facebook probably will fuck the whole thing up.  All kidding aside, I could see them placing more emphasis on the "social" aspect than the "game" aspect and ending up with a flowery mess.