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Garland said:

This. Microsoft's investors are already wanting to get rid of the Xbox brand as a whole even before Xbox One has launched, because they kept taking a lot of loses during the Original Xbox & with the Xbox 360. It's not exactly making Microsoft a big amount of money like with Windows, Office, & Servers.

Doing something of what the OP has suggested will just give them more fuel to force Microsoft to either spin off the Xbox brand or to shut it down & sell it off.

MS is doing exactly what I said in the OP... I can't see Microsoft cuting Xbox brand this generation but for the next one maybe.