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A response from Nintendo, from GameXplain:

“Interacting directly with our fans and letting them play our games firsthand is a key component of our approach. That doesn’t include PAX East this year, but we will offer our fans a variety of opportunities to get their hands on Nintendo products in 2014. Keep an eye on our social media pages for more information about where we’ll be and what you can play.”

Sounds like they'd rather make more touring events, like Best Buy and with some of the major malls back in the holidays, instead of asking people to pay immensely for airline tickets and event tickets to demo their latest or incoming stuff.