Lets be honest here... 60 euros, and this is to level somewhat closer to the US market cause in europe they are trying to go for 70 euros now, is way too much.
In the US, you can probably deal with an increase to 70 given the living conditions, but games in europe cost a fortune for the cost of living. Its an incredibly expensive good.
At 70 its absolutely impossible that i will buy a game at launch. At 45-50 i will consider it. But usually i only buy at 40 and below.
I know development costs are high, but something needs to change because with the global crisis the buying power of consumers is beeing reduced and its increasingly more difficult to justify spending such high ammounts of money on games.
I really think they need to make cuts on the production and advertisement budgets to lowers the prices (and lets be honest, to lower their risks too). There is a limit to how much the market can support.
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