It is too much as an standard, almost every game starts at 60 U$ even though the length and quality of the title is not the best and I think that hurts some games that could get away with selling at 40 U$ from launch and make a bigger impact in numbers the first few weeks.
The problem with defining a lower price point is that the consumer then dismiss the game because "is cheaper, so it must be bad" and that the publisher will like to sell as many copies as possible at 60 to recover its money faster.







