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Naturally, when you make your game F2P, more people are willing to give it a try because...

Then those people who enjoy the game decide to purchase in game items that not only give them a bit of an edge over the competition, but also supports the developer.

There's a reason F2P games like League of Legends and Team Fortress 2 are the most popular PC games out there...

But of course, some people don't understand such a concept =P. They're...not thinking.