Sony: PS4 Demand Will Outstrip Supply Into the Summer

[drkohler]

Max King of the Wild said:

Mummelmann said:

 mill a month even through the usually slow Q2 and Q3? Even the Wii barely reached that level of sales in its first year and that was half the price and appealed to a consumer base that don't follow console gamers' purchasing habbits so closely. One million per month is too high imo, the summer lull will be tough for everyone and there aren't really any huge titles to drive amazing weekly hardware sales, probably until fall/winter.

Dont the manufacture need to stock pile throughout the year to have enough during the holidays though?

Not at this time. It would be too costly and really cumbersome to store 100'000s of consoles for several months. At this time of year, manufacturers usually have already cut back on production for the summer hole. For a new generation start, that is obviously difficult to decide (and those decisions must be made at least half a year in advance for every quarter, unless you wan to pay premium prices. We will see how that sorts out for MS, whose XBox One seems to already have saturated certain markets. Sony could go on with full production (around 275k per week is my guess), but we don't know what they expected, a year ago when planning was done. My guess is they are also scaling back soon.