FishyJoe on 19 March 2008
| wenlan said: With US$ falling 10-20% of it's value during the past few months, I doubt Sony will cut the price of PS3 this year. Even though Japanese exporters are generally very good at hedging against their rising currency, it won't last too long (maybe 2-3 quarters). Sony's 2008 quarterly reports after Q2 are going to be pretty ugly....... Sony's biggest hope to counteract this bad situation (weak US dollars) is the PAL regions because of their strong currencies. Will Sony cut the PS3 price ONLY in Europe like Microsoft? I don't think it is likely to happen. PS3 is no Xbox360 in NA and Sony cannot afford to piss off NA customers. Nintendo is facing the same situation, like all other Japanese exporters. |
Thank you for being objective. Current US buyers already have received a major price cut due to currency. For a $399 price point, Sony receives nearly 8000 yen less compared to last year due to currency alone. That's almost an $80 price cut.
If the currency continues to fall does anyone expect another $100 price cut? A $100 price cut would mean that they would get nearly 18000 yen less from the 2007 price.
$180 price cut in less than a year, that would be a tough pill to swallow.
