| El_Machete said: "It's about having a broad range of broadcast content to replicate the live TV experience," said Andrew House, president and group CEO of Sony Computer Entertainment Inc., which oversees the PlayStation unit. -Sensible statement that seems to imply he understands what is needed to succeed in that market. The PlayStation initiative "is an example of why the businesses do work very well together," said Michael Lynton, CEO of Sony Entertainment. He said Sony selected "Powers" from several potential projects partly because it would resonate with gamers. The show includes elements of superhero fantasy, police procedurals and crime noir. "It overlays extremely well with the demographics of the PlayStation," he said. - Speaks very well to his understanding of his target audience. Sony has hired writers who have begun to brainstorm story ideas. The producers include writers of the graphic novel on which the show is based as well people involved withAMC's AMCX -1.97% hit drama "The Walking Dead." Mr. Lynton said the per-episode cost of the show will be roughly in line with shows on premium cable networks like HBO and Showtime. Shows they are working with the talent behind quality and high appeal entries currently in the market to develop new content. Always a good sign. Mr. Lynton said Sony is increasing its investment in TV, which has enjoyed faster growth and better profit margins than its film business. - Wonderful business decision. Moving away from the higher risk, higher cost film is much like them betting in indies and dropping larger investments in AA-B sized projects. In October, Sony Pictures Television became the first big Hollywood studio to agree to produce a new TV show for Netflix. Gaming consoles represent another emerging buyer. Sony is looking to develop programming for devices other than the PlayStation. - They are already cooperating with distributors successful in that target market. Besides producing shows, the company operates TV networks around the world. "It's not lessening the commitment to film," he said. "It's just making a greater investment into television." - I'm a little skeptical. Is this like Playstation Vita is a part of our platform but we wont be investing in as much AAA style content aka films in this analogy because we think it would be more profitable elsewhere? Cause it sounds like sony TV is gonna gut sony film and make high quality stuff way cheaper and more profitably with less risk. Sony Pictures Television, led by president Steve Mosko, is the studio behind hit shows including NBC's "The Blacklist" and AMC's "Breaking Bad" as well as long-running syndicated game shows "Jeopardy!" and "Wheel of Fortune." It is benefiting from a boom in demand as cable and broadcast networks expand their original offerings and as new buyers enter the scene. - I didn't know they were already making TV hits like breaking bad. That definitely increases my confidence in the decision. |
Looks like a lot of good business relationship building and good decisions for the most part. If Powers is anything like Alphas I'm well past interested. If they invest the stuff they've used in Sony films to create high quality TV I'm sure they could create a Netlix style cache of content in short order. Make more money with those smaller investments than they could have with high risk film investments so a few stinkers wont be causing such stink. I like the direction.
I would also hope that they can start using sony films to make saturday morning cartoon shows for any appropriate Ip. I think Tearaway or just about any MM IP should have that level investment and it's a cheaper investment than say a feature film.
