Sony GDC LiveBlog

[mornelithe]

VitroBahllee said:

mornelithe said:

VitroBahllee said:

the-pi-guy said:

VitroBahllee said:
Really, it's controversial to think that the R&D and production costs of this would hurt Sony if this thing doesn't sell?

Stop R&D, all of it, nothing will ever sell!  

There will be no new successful technologies, right?

 

They have to make an investment somewhere.  

VR could very well be the next big thing, why not jump on it?

I meant in Sony's case particularly since they need all their new ventures to be successful going forward. Someone argued there were no real costs because it's based on existing technologies. That's pretty naive. 

To assume that every single venture any company takes, can be construed as a hit/miss in the R/D phase is pretty naive also.

WTF. I'm not talking about any company, and I'm not talking about evaluating success in the R&D phase. I'm talking about the teetering-on-the-edge of bankruptcy Sony and saying I hope that this is a success or the loss of the money spent developing and producing it might cripple them entirely.

It's naive to assume any company can predict what will be a hit, during the exploratory phase of R/D, that's all I'm saying.