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Sony - Sony GDC LiveBlog - View Post

VitroBahllee said:
the-pi-guy said:
VitroBahllee said:
Really, it's controversial to think that the R&D and production costs of this would hurt Sony if this thing doesn't sell?

Stop R&D, all of it, nothing will ever sell!  

There will be no new successful technologies, right?

 

They have to make an investment somewhere.  

VR could very well be the next big thing, why not jump on it?

I meant in Sony's case particularly since they need all their new ventures to be successful going forward. Someone argued there were no real costs because it's based on existing technologies. That's pretty naive. 

It sure costs a helluva lot less than the CELL processor R&D did!

I think it's cheaper than you imagine. They had most of the bases covered going into this thing, and they are a tech company that's always been investigating new stuff so...