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If they want this to be mainstream they'll have to go for a $150 price point. When you consider the price of the console being $400 and the camera being required to use VR which in itself costs $60, you're already topping $600 to have a VR experience.

This is not taking into account all the hidden costs of needing a good headset, PS Move, PS+ and also buying the game itself to get the full experience. I honestly don't see this peripheral catching on with the mainstream at all until the price point is below the $150 level.