lucidium on 18 March 2014
the tech is cheap, its essentially just a 1080P screen (they have lots from making tablets and phones), strapped to a bunch of sensors in a pretty frame with some plastic lenses, everything else is in software.
I'd imagine they could set it to market around the $149.99/$199.99 range and still be making profit.
Remember, the oculus devkit is only the price it is to cover the development costs and have enough left over that the company can continue, their prospective retail product is intended to be cheaper.
They do not have the market presence to buy components in bulk enough that the components would drop in price, where as Sony does.
