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I bought a $999 living room set last may. I signed the contract and paid for it every month without fail. I decided to pay it off earlier this month. After paying on that furniture for almost a year, it cost me over $1200 to pay for a living room set that I'd been paying for for an entire year! They tacked on all kinds of fees and insurance that I didn't approve of. I would have done better taking my $1200 and paying the cash for the living room set that was unused on the showroom floor!! And I paid for it like an idiot. THAT was an example of preying on my ignorance.

With the Xbox 360, people knew exactly what they were paying for. That doesn't make them ignorant. If Coke costs a $1.00 and Pepsi costs $1.25, are the people who buy Pepsi ignorant or did they just pay the price to buy what they wanted?