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sales2099 said:

The Canadian $ is 0.90 of the US dollar, but this is just taking too much advantage of their fortunate situation. $420 would have sufficed if they were really pinching every penny.

You can't just look at the exchange rate. US is  far larger market than Canada, so the cost to bring PS4 per unit here is cheaper than Canada.

Though, this really is more likely just a store or market trying to capitalize on the high demand.