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sales2099 said:
theprof00 said:

It's free to play.

On top of which, it's also available on pc.

So is Minecraft, didn't stop the 360 version being a massive success. But there are PR ways to announce success of f2p

With Project Spark, which is more game creater than game, they'll probably go the LBP route and say stuff like, "over 5 Million levels shared by members of the community, played over 50 Million times by their peers," and so on.