BeElite said:
Fuuny is your sentance makes no sense reality is they are a very fadish people they jump on stuff hard but show me overall japan cell sales ? id wager a guess majority are Japanese brands. |
The i-phone is really an interesting case that shows why japanese brand fails outside Japan, and why japanese like japanese products and why some japanese brands are ultimately failing.
The japanese featurephone (phone with internet capabilities) was tailor-made for japanese consumer. Electronic wallet, secure (no javascript, virus, ect.), extreme good battery life (a week), very fast, service for seism alerts, reliable, 1 seg TV, waterproof, vast range of device styles, light, small, hard to break, custom decorations, etc. made by incremental updates based on clients needs. After years of this process it came to be very near to be the perfect match for client needs.
So the market was very closed to foreigner brand that could not produce such a quality, such a fit between offer and japanese client needs. And it was not really possible to sell it outside Japan for japanese product, because lots of service or needs didn't even exist.
Then came Apple, who doesn't know and doesn't give a shit about the japanese client needs. They had 1 new product to rules them all. And the japanese clients threw away their japanese mobile phone, and Apple took the market lion share.
That's a very famous example of what japanese call galapagos. That's currently very hard for japanese companies to make this jump from a predictable, secured and somewhat lucrative but shrinking and specific japanese market to the worldwide market where rules are differents. That's where are lots of companies are fighting with, and that's a reason why Japanese market is so closed (but not unbreakable as per iphone example).







