Do you think EA will improve their reputation?

[Nem]

I doubt it.

EA keeps having lots of anti-consumer measures. Be it splitting a game before release for DLC, putting unrealistic expectations on a franchise and canceling it without due support. Shutting down perfectly good studios after they run down they franchises by dumbing them down or particioning them into micro-transactions.
I have plenty of examples. Theres no shortage.

Simcity? Over after the debocle of not having offline mode and troubled online launch.
Dead Space? Over after they turned it into a micro-transaction hell.
Command and Conquer? Over after they closed westwood studios and put some studios that dont know what they are doing working on it.

This is just a small sample of what EA does. Their strategy mostly passes by aquisition of studios and then monetising all their IP's. They lose popularity and dont grow because of this and EA closes them down. Its a sort of cannibalism of developers. Theres more examples like criterion aswell.
I am seriously worried about Bioware, because it will be just a matter of time.