EA come across as too money hungry instead of customer friendly, lack of care in pursuit of money basically. This is it's main problem. Releasing a game regardless of if it's finished then patch it later (because everyone has a net connection). DLC (day one and expensive too). Releasing some games quickly and cheaply made to cash in on a titles popularity (Dragon Age 2).
They can get away with these things because there are many out there, not just us internet forum dwellers, that just don't care or buy the stuff anyway. Year in year out, they will always buy FIFA, or a Need for Speed because that is what they do. A new Bioware game comes out they buy it. Even though the ending of ME3 was hated by many, people still bought the microtransactions on MP and day one dlc.
They can do it all because of us and they will continue doing it until it becomes less profitable. They won't change either.
Good customer interaction can go a long way and can bring in more money than just churning out more DLC to close that loss in revenue from everyone boycotting their work.
Hmm, pie.
