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pokoko on 10 March 2014
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Zero999 said:
t3mporary_126 said:
Zero999 said:

"most of the times commercials of multiplatform games featured a mini-ad of Microsoft’s console at the end, stating that the game was on Xbox 360 and making no mention of the rival."

and recently we kept seeing this, with comercials skiping the wii u logo and the companies complaining about low sales of the games they didn't advertise.

Well, if MS and Sony are helping to market these games, Nintendo has to help out, too.

Unfortunately, Nintendo seems to be afraid of entering a marketing war with MS and Sony.

if sony or MS want to help in advertising, it's one thing. but it's a company's job to market it's own games, with first party companies having no obligation to advertise non exclusive third party titles. And we aren't talking about much, companies are skiping a damn logo and then complaining about sales of a version they didn't create awareness of.

It is the responsibility of the platform manufacturer to make their platform the most popular and inviting possible.  Sony and Microsoft don't have an obligation to promote third party games, of course not, but they do it because it's smart.  Not only does it lead to greater sales for their partners, it also promotes the console itself, which benefits EVERYONE.  Business is all about making deals which make both sides stronger and more successful.  Nintendo doesn't have to follow suit, you're right, but that just means they'll be left behind.