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The Fury said:
Why are there adverts on a console you've paid for? Infact why are there adverts on a console you've paid for which also has a subscription to access it's online feature?

I'm not kidding when I say this but having adverts on Xbox is joke and should never have been done, I'm surprised people put up with it. It's a disgrace and utterly awful.

Exactly.  Basically, more ways to make money off of people they are already making money off of with Live.  It would be different if Silver members had ads, but Gold didn't.  And you would think with the more expensive Live costs (compared to PS+), as well as ads on top, MS would be shelling out great games for GWG.  Instead, they mostly give out old games everyone has.  They gave away Tomb Raider: GoL, a 3 1/2 yr old downloadable game, not too long ago, while Sony gave away the actual retail TR.  HUGE discrepancy in value there.  Sad thing is, MS would have given nothing away (and many Xbox fans would be 100% fine with it) if Sony hadn't forced their hand with PS+.  I think this is part of the reason many gamers are jumping over to Sony's ship.