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So, I was thinking, despite I know that some of you will come with proper arguments to counter mine, please hear me out before posting.

Apple is a big company with lots of resources, so it's not like they couldn't had done so if they wanted, but maybe they don't want to take that risk, however I have no way to tell for sure. But, for me, there are a few positive points that they would benefit greatly should they ever make a  proper console:

1. There's an already existing and succesful product family on their company. iDevices and Mac could easily have integration with said console. This also might help with marketing on existing Apple users, since the console could use the user's iTunes account and unifyied account system would be very well received by users.

2. The console OS and arquitecture  could be similar to Mac systems, which would allow devs to port their games on Mac systems with relative ease. One of the main weak spots on Mac is the lack of gaming support, so with this the gaming audience on mac could increase and be profitable for both Apple and gaming companies.

3. Already existing services. Anyone with an Apple product knows that iTunes and the App Store are well-made and well-supported services. With iTunes, this console could also be used as a multimedia device (Watching iTunes movies on your 52" Full HD Tv? Hell yeah!) and App Store could be redone specifically for the console and work the same way XBL and  PSN stores work. 

4. Airplay. Not everyone has an Apple TV, so the option to play, let's say, iPhone/iPod racing games on your TV via the Apple Console would be neat and useful. While we're at it, might aswell absorb the whole Apple TV and all of it's functions, this one is a bit crazy but who knows, maybe it would work in the end?

That's all I can think of right now. So, do you agree? Do you disagree?