Erm, while I do like the sound of it, at the same time:
He compared a car flying "through the shops" sending a carjacking victim flying an example of a living breathing world? Truth it, that sounds like random occurance AI that happened in all GTA games when AI went wonky.. Only this time, they are advertising it as a feature.
Though, I'm guessing it's just a bad example.
See Ya George.
"He did not die - He passed Away"
At least following a comedians own jokes makes his death easier.