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GotBoth said:

My only question is will Sony counter. If Microsoft continue to bundle in free digital copies to increase "value", will Sony begin to digital bundle Killzone and Knack (which I think would be smart)? At 399.99 that would still be a better value.

[SN: This is my second post, so my common disclaimer until I'm known around here is: I have X1 and PS4; And, I traded two PS3s and all the games I had for them to not have to spend much on this generation. Wish I still had my PS3s because I haven't really played in weeks.] <---- I do this because Fanboys suck.  I'm going to tell it how it is.

That is a issue for the consumers when you have high demand... Sony will sell even if there is no deal or the price is high than retail... so don't expect any counter from Sony... they didn't need because even with the free game the PS4 is still a better deal.