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0815user said:
best device for quality niche games. probably has the least amount of shovelware too.

This is very true. 

But this goes hand in hand with being such a small niche market device. Shovelware only makes sense on ubiquitous platforms. 

If I could boil down the Vita's biggest problem down to one argument, it would be that as good as the device is, it doesn't really have much of an audience in terms of who would want to own one. Hardcore Playstation fans, hardcore gamers who buy everything and can't stop playing games, fans of the small catalog of PSV exclusives... Not really a big market.