Looking at the xb1's current sales which unfortunately aren't holding as well as the ps4, this is an okay deal for MS. Titanfall is helping maintain sales because of the hype and will add to sales upon release. It would be better for xb1's sales if it was only for xb1 but EA would never go for that. I feel MS will take a loss on this bulk deal they've made but there's no way to know since we don't know how much they paid.
Is it good for EA, probably not. They are looking for another CoD competitor but from my perspective weren't completely sure of it's success. 45%ish? of CoD sells are on PS platforms. Seems if you're going to go after that market, skipping such a large chunk of them is counter productive, which is why I believe they were fine going with an MS exclusive. EA will just have to hope the hype maintains and sells software once the bundle is removed from shelves, and is strong enough to sell PS owners on Titanfall 2.
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