I think the MS partnership was a calculated risk taken by EA. They assumed like most others that MS would be dominating in the big regions..US, Uk etc. But this has kinda backfired.
At the moment i see MS benefiting from the deal and EA's only benefit is the money MS paid.
If titanfall was on both platforms it would be hailed as the COD Killer imo. We would be seeing massive advertising from EA, Sony and MS. As it stands now i don't think EA is quite fully behind the title for whatever reason.







