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Oh please stop it... There is no such thing as desperation in business.... You all look like fools trying to put a moral stigma to a business decision....
profit, market share are all that matters....
if it doesn't work right away you adapt to the situation... No desperation here, just cold hard logic..
if it still doesn't work... You look for other solutions if you feel it's worth it... Still no desperation
and if yet again it doesn't work and you have no interest keeping the project alive, you either kill it ir sell it... But still no desperation
Thus is just business nothing more... Trying to name call it to suit your agendas is plain stupid and retarded.. There is no moral is business logic period....