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To be fair I guess the Titanfall deal made before console launch was like $100-150 million... now the same deal will cost to MS $300-500 million because the gap in sales and possible future demand (PS4 is winning in both).

So it is not a good deal for console business anymore... it will kill the division with that deals.

Unless Titanfall make a turn around never sees before in this business and make the sales gap at least to be tied.