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whatever said:
So would this bundle be even more popular if it came with a physical copy of the game?

Only to those planning on flipping their unopened copy on E-bay or to a used game reseller.

This is part of the reason why vouchers are a better idea for hardware manufacturers (or at least special, non-retail packaging). The other part is that there is no added cost or inventory involved in producing such a bundle other than printing costs. 

Sure, consumers would probably prefer the hard copy, particularly collectors, but the point of this bundle is buyer's incentive for a good deal rather than producing a collectable item.