Dusk said:
Sony just closed a bunch of Sony stores, laid off a bunch of staff from Santa Monica as well as canceled the new IP from them (as you stated). They also just laid off 5000 employees. All these tactics are tactics that companies use to help them from going under or to negate the negative effects when going under. The PS4 I hope is making money, but it's guaranteed that they haven't recouped their R&D costs associated with the PS4. We also have no idea if the amount of PS4's sold have rolled over the point where they can start recouping the R&D costs because in order to do that you need to cover the inital development and shipment costs as well. If Sony is lucky they have rolled over that point, but it's still fairly low numers for that to happen, but it should be substantially less than the PS3, because as you said they should have learned from their mistakes. While it might look like Sony has become strong by doing these cuts, it often fills stockholders with non confidence and since the stock prices are already so low it might create more volativity. Also, with all these cuts there is also due compensation. They seem to be following the same thing that Blackberry has done and that hasn't turned out too great for them in this economic environment. Time will certainly tell more in a year or so. People often play down the Sony loosing money to the Platstation brand, but in factuality the PS brand will be affected because it is their parent company, they aren't actually separate. Nintendo has been having troubles without doubt however Nintendo has already started to change their tactics to a point. They have started along that road anyway. All of that was brought up during their last investors meeting, among other things. They are going the opposite direction that Sony is in strengthening and broadening the Nintendo brand instead of shrinking it. In both cases it's going to be a sit, wait and watch scenario. There are a lot of decisions and crucial developments that we have no idea about that could have very strong results on both companies outcomes. |
Oh yeah, I forgot to mention the difference between Sony and Blackberry though. Blackberry is essentially debt free and Sony is well... Not so much debt free, far from it sadly.
Gotta figure out how to set these up lol.







