That's a complicated thing... It's hard to determine if it is bad booking or a solid plan. WWE booking usually is terrible and they can bury guys pretty quick (like HHH buried Sheamus at Mania. If he wasn't a main eventer then he would be probably out. Even with his status, his career staled a lot and is just now recovering).
Bryan doesn't have the look WWE wants in their top stars. Reigns would be more like that. The big problem is that he still is pretty green and a push done too quick could do some irreparable damage to him. Bryan already was top face during some time when Cena was out. And Cena won't be top face by a long time. He started having hip issues and that is pretty much the first sign of end for a wrestler career (in other sports, it would be the end). The top face has to be a guy that can get on the road, appear on every Raw, fight on house shows and so on. Cena will start to move to a part timer role, goig for the same path as Taker and others.
That's Bryan chance, if the "Yes" movement just keeps going, that's its chance to be the top star. The WWE booking started taking him more seriously in the last weeks (all that ridiculous goat jokes vanished) and his "Yes" merchandising started selling. He will get the ME in some PPVs. If he sells merchandising, PPVs and tickets, then he will become the top guy. It's all about money.
| bugrimmar said: 3. ADR is like the Iron Sheikh back in the day. You always need a foreign heel that everyone will dislike no matter what. WWE pushes him coz he generates consistent heat: not the super heat you get from the really top heels, but consistent heat wherever you go (except Mexico). You need a guy like that to challenge the top faces, especially for filler events in between big PPVs. Think about it, who else would you feed to Cena upon his return? You need a name heel that can put Cena over to keep his reputation intact. ADR solves that problem perfectly.
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Del Rio is there for another reasons. First, he is a solid worker that can do good matches with anyone (that's why we got the last matches against Batista, it was a test). But the main reason is that WWE pushes him is because they need Mexican stars to sell their product to Latin America. They had Eddie Guerrero, then Rey Mysterio and both were amazing draws in LA. Rey is basically out, too much knee problems. His contract expires in 3 months and from what I've heard he could not sign a new one and just retire. Sin Cara was pushed to be the new Mexican guy, but things derailed pretty fast and it's a big doubt if Hunico can recover the character. That's why they turned Del Rio face, even if he is a much better heel, he will be their main Mexican draw.
