Sony's Steinberg: We'll be marketing GTAIV as well.

[Fastrabbit09]

El Duderino said:

CaptainPrefrences said:
i think gta iv can move some ps2 owners to upgrade to a ps3.

most played previous gta games on their ps2, and if there looking to buy gta iv, theyll prolly buy a ps3, a sony console.

I wouldn´t bet on it, the average consumer isn´t as loyal as you think, they see an ad that states "Only complete GTA4 experiance with huge content comming only for the 360" they might just say "Screw Sony I want the complete version." Customers are such hores, they see a cheaper 360 with more content so they might just go for that. Then again some will want to stay loyal to Sony for other games... so its hard to tell.

it isn't being a whore to buy the product that fits you best (price, quality, games, online, controls, graphics, etc)...companies aren't entitled to have customers be loyal

however, companies CAN increase switching costs to help keep customers from moving to competitors...one of the ways for ps3 to do that is to have full BC...however, Sony removed that, thus removing the switching costs and allowing customers to choose 100% on the other factors