Trophy and Achievement hunters, When do you look at a guide?

[Wonktonodi]

So fellow gamers, when do you look at a guide if at all?

Edit: poll added

I myself tend to play a more story based before I even look at a guide and just enjoy the game and the story and then later look at them if there are some trophies I want to get in a clean up play through. If I'm not that into the game I'll skip looking at a guide and stop playing the game.

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