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Game reviewers are "gamers" first and journalists second; that's the problem the Wii and DS face in critical circles. There is no journalistic integrity in the gaming publication biz, because gaming rags and gaming sites cater to hardcore gamers while also walking the tight-rope of not angering the publishers that feed them free reviews copies and boat-loads of swag.

How does a site like IGN justify paying Joe Blow: The Common Man to write his essays on titles like Big Brain Academy and Cooking Mama, but nothing else? Simple. They don't employ such a person.

It's one great, big industry circle jerk.