Well prorities is true I mean think about this for example:
Microsoft is making cortana for Windows phones etc. Lets assume it works good and therefore will be implemented in Halo5 so you can have real conversations with ingame A.I.
MasterChief: "is a vehicle nearby?"
Cortana: "according to UNSC records one Warthog is left aboard the ship"
That would be cool.
but what bothers me more is that Microsoft wasted what? $400million on a shitty NFL deal that only americans care about.
You know what also costs $400m? 20m Xones having a $20 more expensive GPU/CPU combo which would have resulted in better sales due to better specs...