| binary solo said: In the UK and Europe you get Fifa 14 for free, so the value of TF can only be counted if the bundle still comes with Fifa 14. If you only get TF then that's just swapping out one free game for another, so the price cut is still just the £30. This deal should give xb one the win for the launch week and perhaps the week after, and if there is a permanent drop to £399 then the weekly PS4 lead should reduce somewhat. But this move in itself doesn't give the UK back to Xbox. The only way that will happen is if the price at the till is the same as or less than PS4 price at the till. Is there an indication that this price drop is across the board or is it only a TF deal? It seems MS realised the game is not really selling itself as a reason to get Xb one, so incentives are required. |
I figured a $399 XB1 bundle with Halo 5 would be the incentive to put a significant number of consoles in consumer hands, but that may be too far off if MS wants to avoid the appearance of resorting to drastic measures to improve the perceived success of the platform. A Black Friday bundle like this would do extremely well, but it's more a matter of units sold versus sustainable losses on each unit sold.
I'm curious to see what sort of effect TF will have for XB1 sales; not just during the launch, but sustained through 2014. I'm not convinced it's the magic bullet some are hoping/expecting it to be.
Free games have not been proven to be much of an incentive, but when paired with a price cut, this seems to improve the perceived value of a package in most consumers' minds. Either way, the XB1 needs both just based upon post launch sales figures.
