Jim Sterling has done some good videos on the female protagonists thing. Much of it I agree with him on. It's a funny industry, where a female playable character isn't right in the circumstances. I think I remember that someone asked the Puppeteer developer why there wasn't a choice in gender of the main character, he said that it's because they didn't consider it and fair enough, I find it more offensive that the reporter would ask such a question, he's insulting not only the writer but trying to make the developers looks sexist for something that isn't, no one asks why Nathan Drake isn't female.
The question would be, would Uncharted have sold as well and produced such a great series if the protagonist was an already strong willed female (who was chasing the weaker report in game who happened to be male)? Tomb Raider I hear you shout but was there any romantic involvement in that? Are male gamers comfortable with playing a female who persues a romance with a male in game? Mass Effect gives you a choice though, and if you are sensible you'd play as female Shep as the voice actor is better.
... In short, let the developers make the game they want and stop asking and stop thinking it's an issue. They have carefully planned it and would like you to get the best from the experience.
There is another thing about female protagonists in game saying they are always hot, sexy, good looking etc and that males aren't desireable like that but then the males aren't exactly unattractive either. They aren't a 40 something over weight balding accountant, Marcus Fenix might be ugly but he's strong and powerful, desireable features.
Hmm, pie.
