I think the balance in games is getting better, and there are numerous very strong female characters in many games, perhaps they aren;t the player character but they are integral to the story and they are not the simple damsel in distress (unlike Mario and Zelda games).
All the Bioware games of the last generation had great female characters, as well as the player's character able to be female or male. And I like that in DA and ME series the gender choice made the game a slightly different experience so it actually encouraged gamers to play as both sexes.
I think there's still too much testosterone in game related media though.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
