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March would be the time with Borderlands and FFX. I can't see much of a push with anything they have announced this year and both games would be compatible unlike Tearaway. Though honestly I don't have much faith in Vita Tv In the west either though.

Stiff competition with options like chromecast @ $35, Roku @ $50-$100, Apple Tv @ $100+. Without a standout lineup of games it's hard to recommend it over cheaper, more dedicated and slightly more featured devices . Though with PS2 style market share they might actually be able to call it a PS4 remote you can take anywhere in 2 or 3 years lol.

I'm so very curious as to it's manufacturing costs. If it costs them closer to Chromecast to low end Roku then I really think they should just shove it in all their products so they can make capable, PSN connected and ultimately profitable devices without terribly much R&D from each segment of Sony.